Who exactly is the type of person who spends $78 on a beach towel? Not me, of course, but probably people who have inherited their money and can laugh on the beach, carefree to the matters of us workaday schlubs.
BUT, if you have spare hundos to throw around, this Dive In Beach Towel ($78, Kate Spade) would be a good way to spend in style this summer. Head to the beach, jerk. I'll be there with my bath towel from Target that my mom bought be 8 years ago when I was starting Freshman year of college.