You've played golf a few times in your life. It's something different to do, and it's nice to be outside. Very peaceful. You can get beers from the beverage cart. All of that. But after around 6 holes, you start to get bored. You wonder why in the hell you ever agreed to play 18 holes. Around hole 11, your golf game begins to resemble the Battan Death March. You ditch out at hole 15 to go get beers and sandwiches at the clubhouse.
That's why you'll never understand the golf fanatic. The guy who has a standng 7am tee time every Saturday to play 18 holes. The guy who spends thousands of dollars on golf paraphenalia every year. The guy who tracks his swing and his scores like a mad man. The guy who watches golf on tv (literally the most boring thing on the face of the Earth).
You don't have to understand him. He's probably your father or your uncle anyway, and those are men you're not supposed to understand. It's fine. But if you want to make this golf fanatic's YEAR, turn him onto the Arccos ($400), a brand-new system that snaps directly onto his clubs, and—when paired with a companion App—tracks his golf performance (swing, speed, putting, performance by club used, etc) and gives him digestible data to review and improve his game, directly on the App. His golf game will improve, he'll love you forever. End of story.