French things have always been associated with romance (even SURRENDERING LOL—no seriously, surrendering can be romantic, remember that Sarah McLachlan song? Sweeeeeeeeeeeeeeeeeet surrenderrrrrrrrrrr), and at some point in the past five years, macarons have become the preferred treat of any kinda dumb/kinda fancy lady.
You show up with a box of macarons on Valentine's Day, and you'll be in like flynn. BUT, if you want to take it a step further and straight-up WIN Valentine's Day, get these Conversation Hearts Macarons ($45, Williams-Sonoma), which take the novelty of the classic Conversation Hearts you'd see on Valentine's Day but put them on something that actually tastes good, like delicious macarons. Enjoy. Or, as the French say, enjoiiiiiiiiiiiiiiii.