Whichever social media hack over at Oscar Mayer that came up with this gimmick must be laughing and laughing at their cubicle right now. Tasked with the responsibility of how to convince people to give the gift of BACON—and not artisanal, fancy bacon, just plain old, plastic-wrapped Oscar Mayer bacon—he or she probably joked to someone that they should just put it in a gift box and sell it with a bonus "manly" prize, like a money clip or a utility knife. Then, they couldn't believe it when it was actually approved.
And here we are: you can now (for a limited time, of course) buy your father an Oscar Mayer Bacon gift set (starting at $22) for Father's Day. Choose between the Commander (bacon with money clip), the Matador (bacon with bacon-shaped cufflinks), and the Woodsman (bacon with utility knife). I'm sure your dad will pretend to love it. Then make everyone bacon and eggs.