You begged your parents for a pool when you were a kid, and maybe you got one, or maybe you didn't (I did NOT get one). Why? Simply put—summertime activities revolved around whomever had a pool (underground always trumped aboveground in the backyard pool hierarchy). If you had one, your popularity and social status skyrocketed. If you didn't, you were left trying to convince your friends that running through a sprinkler or setting up a Slip 'n' Slide was just as fun as diving into a pool (wrong x 1,000).
And even though you're an adult now, having access to a pool (whether it's on the roof of your swanky apartment building or in your very own backyard) still makes you mega popular. Everyone wants to get the hell out of the city in the summer, and if you've got a pool, a grill, and a fridge full of beers, your friends will make their way to your door in droves. Yes, even if you live in NEW JERSEY.
And what better beer to provide your friends with for poolside imbibing than Bell's Brewery Poolside Ale, which invokes every positive summertime memory around swimming. The memories associated with being insecure in a bathing suit should stay where they belong—in the back room of your memory.