Everyone makes something nowadays, as evidenced by your cousin who is a lawyer but makes beaded bracelets at night or your friend who plays in a rock band but also makes artisanal soap in his bathroom. And we, as a society, love it. We eat that shit up. We're suckers for anything billed as "handcrafted" or "artisanal" or "small batch." Small batch bracelets? Okay, I guess we'll go with it.
So for your friends who hawk their wares on Etsy, or for the people who just like to buy handcrafted crap online, give them this I Love Etsy ($17, Madama Robe) so they can advertise that they spend all their money on hand-etched stemware and the like.